{"id":90659,"date":"2026-03-19T10:00:00","date_gmt":"2026-03-19T04:30:00","guid":{"rendered":"https:\/\/showcase.ananyoo.com\/alt-text-that-actually-helps\/"},"modified":"2026-09-09T13:22:34","modified_gmt":"2026-09-09T07:52:34","slug":"alt-text-that-actually-helps","status":"publish","type":"post","link":"https:\/\/showcase.ananyoo.com\/fr\/alt-text-that-actually-helps\/","title":{"rendered":"Un texte alternatif qui aide vraiment"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Alt text is a writing skill, not a compliance checkbox. The test we teach: what would you say about this image to a colleague over the phone?<\/p><h2 class=\"wp-block-heading\">Describe the point, not the pixels<\/h2><p class=\"wp-block-paragraph\">A chart&#8217;s alt text should carry its conclusion &mdash; &#8220;sales doubled in Q3&#8221; &mdash; not its axes. The purpose of the image decides the words.<\/p><h2 class=\"wp-block-heading\">Empty alt is a valid answer<\/h2><p class=\"wp-block-paragraph\">Decorative flourishes deserve alt=\"\" so screen readers skip them. Ten decorative images announced as &#8220;image&#8221; are noise that buries the one that matters.<\/p><h2 class=\"wp-block-heading\">Never stuff keywords<\/h2><p class=\"wp-block-paragraph\">Alt text written for search engines reads like spam to the person listening. Write for the listener; the search engine copes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Alt text is a writing skill, not a compliance checkbox. What would you say about this image over the phone?<\/p>","protected":false},"author":2,"featured_media":94566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ananevt_speaker":"","_ananevt_speaker_role":"","_ananevt_speaker_photo":0,"_ananevt_feature_guest":true,"_ananevt_start_date":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-90659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/posts\/90659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/comments?post=90659"}],"version-history":[{"count":1,"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/posts\/90659\/revisions"}],"predecessor-version":[{"id":94551,"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/posts\/90659\/revisions\/94551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/media\/94566"}],"wp:attachment":[{"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/media?parent=90659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/categories?post=90659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/showcase.ananyoo.com\/fr\/wp-json\/wp\/v2\/tags?post=90659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}